We are thrilled to officially introduce… Ritual Rum Alternative. Whether by land or by sea, rum is the perfect partner to a day of fun in the sun. But festive tropical beverages can take a lot out of you. That’s why we created Ritual Rum Alternative, with all the warm vanilla, toasted spice, and velvety decadence of dark rum, minus the alcohol or calories. It’s the cruise without the booze. The navy without the grog. The hurricane without the aftermath.